When trying to showcase products sometimes the perfect way to artfully and creatively do that is with a flatlay but trust me when I say there is definitely an art to styling them so today I’m sharing 5 tips with you!
I have found that keeping the background simple is the best way to go. Remember you want your actual contents of the photo to pop, not get lost in the background they’re up against!
I tend to stick to an all white background, something simple and soft (I always use the comforter on my bed). Its keeps all my flatlays cohesive and uniform and allows for a soft and airy feel. I have known many to use tile or marble backgrounds as well and a great and inexpensive trick is to run to your Dollar Store and grab a thick white board (like we use for projects in high school) and order some marble sticky paper; typically used for furniture, wrap the white board and BOOM you’ve got your flatlay board always ready for use.
I find it best to always go for natural light. When you start using ring lights or lighting from your home things can get a bit discolored trust me. I like to shoot my flatlays midday for prime lighting – I use the light that comes in from the French Doors in my bedroom, the angle for me is perfect.
One thing to keep in mind is we want no harsh light, as mentioned earlier direct light from or ceiling fan isn’t always good and neither is direct sunlight, this can create dark shadows and we don’t want that. It’s important that you figure out what room you’ll be shooting in then assess the lighting and figure out what time of day is best!
3. CHOOSE A THEME
Figure out what you’re shooting and what exactly you want to showcase. This is where choosing your theme comes in. Things like Beauty, Outfit of the Day, Bag Spill (or what’s in my bag). Things that can easily translate in a photo prior to having to read the caption.
Sticking to your chosen theme will help you to stay organized and on top of your flatlay
Don’t think this one doesn’t matter because it does and I’m not saying to run out and buy the most expensive camera you can find. I shoot all my flatlays and most of my photos on my iPhone 11 and they are crisp and clear. To get a perfectly symmetric photo when shooting on the iPhone turn on your grid lines and be sure to use the + in the middle of the screen!
Hope my tips help you achieve the perfect Flatlay!